This is the first act before the “great march across France” , announced by Emmanuel Macron April 10 to 20 hours of France 2. Saturday, the political movement launched Minister of Economy began training its first batch of “walkers”, or rather “super-walkers.” Thirty people, selected on the recommendation of the founding nucleus of the movement – Macron, his inner circle and some association leaders – have visited the XI th arrondissement of Paris, at the headquarters of the start-up specialist strategy election Liegey Muller Pons to learn in one day mass coaching basics. These followers on the selected component, such as 120 others who follow training by mid-May, are expected to become “country coordinators” of the march, that is the future managers of a structure that, for time, not consider any. Saturday, Laurent Bigorgne took charge of the welcome speech. Personal friend of Emmanuel Macron for eighteen years, the director of the Institute Montaigne, the liberal think tank founded by the former head of Axa, Claude Bébéar, the early 80s, is the adventure “private capacity” – to the point of accepting that the movement is domiciled at his home address. The supermarcheurs, Bigorgne has expressed the “gravity of the moment” and the urgent need to “reopen the debate of ideas in France,” “to identify the company’s blocking sources” and his hope that the initiative “requires policies to raise their game.” concerns shared the few socialist parliamentarians who have joined the movement, as members and Richard Olivier Ferrand Veran or Senator Côte-d’Or Francois Patriat. The head of communications at the office of the Minister Macron as Ishmael Emelien, very involved in the launch of the young movement, officially joined to care for and communication strategy …
Stairwells
But more than on elected officials – mostly wary positioning “neither right nor left” running – is on these supermarcheurs from civil society that will stand the eventual success of the case. It will indeed return them to perform the most delicate: recruit through the site in march, then form a thousand volunteers, who, in turn, will be responsible for locally expand small teams of walkers ready for the enquiller stairwells to collect “the experiences and expectations of the French middle of everything, of all ages, of all persuasions, all over France,” Julie dixit de la Sablière, the responsible com . movement
Through this pyramid recruitment system directly inspired by Obama’s campaigns in 2008 and 2012, Macron hopes to win his bet: mobilizing in record time several thousand “citizens who want to engage “ to complete ” the end of summer by “ the gigantic operation of door-to-door he announced at JT France 2.
Plumb confusing
in the entourage of the Minister of Economy, it is stated that the case is quite good party. Two weeks after its launch in Amiens, the site recognizes Running over 1.2 million page views. If the movement refuses to disclose its membership (free membership implies giving his mail only), “The numbers are good,” says Guillaume Liegey, co-founder in 2013 of the start-up election to which Macron has appealed. They would now be much higher than the 13,000 claimed on April 10 by the Minister.
In this regard, Liegey a few experiments. After participating in philistine to the Obama campaign in 2012, graduated from Harvard tested the American concept in France: first during the 2010 regional, then as an employee of the campaign in Holland in 2012 and finally since the launch of his start-up in Spain, Switzerland and today in Milan. Liegey knows Macron, whom he met in the framework of the Attali commission then crossed during the campaign of the candidate Holland. Invited in early March to Bercy for phosphorer on the situation of France, a specialist in electoral mobilization is quickly came to talk with Minister assignments already decided to overcome partisan inertia …
“When you start from scratch, all the work is to transform curiosity commitment, says Liegey. The key is simplicity and responsiveness. With the information given by the members to the site and the tools that we have developed, coordinators can easily spot walkers available in their area and contact them for immediate action “ The extreme personalization of training. – Emmanuel Macron even gave him his initials – was also carefully considered. “Initially, it is the movement, people come for him , says Liegey, but what really interested in is the approach. The challenge is to convince as many people that participate, it’s exciting and fun. If walkers are, it will not be for Macron but for the people they have met. “ From the effective deployment of the army of ” voluntary “ will depend on the result. Namely realizing that Macron has promised facing the camera with aplomb confusing: go knock on 400,000 doors to collect the 100,000 direct evidence on which the Minister intends to base his “country assessment” .
Investiture
A mégabide is not excluded. But otherwise, for the young party, this operation could be only a test bench. “The door-to-door is the most effective technique to make people vote, create membership,” says Liegey. If necessary, once its adherents constituted file, Running could be activated for other purposes than just a “diagnosis” of the national bottlenecks. “Macron preparing for the post-2017″ , trusts Reform MP Gilles Savary. Others do not deviate more pressing ambition. Emmanuel Macron has repeatedly affirmed its “loyalty” vis-à-vis François Hollande, difficult for him to get in front rivalry – at least for now. Especially since last Thursday, the head of state has publicly reiterated his commitment to “loyalty” TV “. He knows what he owes me,”
However, obviously, the ambitious thirty is preparing in case the President “happen on the other side of the mirror, spectrum side,” according the formula of a PS deputy, and would therefore be unable to represent themselves. Obama’s example has shown that with the Internet, civil society can easily mobilize wants to believe the very near Macron: “It became arch-easy to carry to the nose of everyone ‘s presidential election. French politicians have not yet identified the weakness of the system. “ But, he said, the true subject, ” These are the laws “, which require a different design shop without installation on the entire territory. Clearly, finding enough candidates for deputies, get them elected, so to have a sufficiently powerful group in the National Assembly to compose a majority with other parties. It is also no coincidence that Emmanuel Macron has launched or a club or a think tank, but a party. A political formation capable “to bring out new faces,” dixit a relative of the minister, but especially authorized to distribute, as appropriate, investitures …
No comments:
Post a Comment